![]() ![]() “It is our goal to deliver an exceptional experience every time we connect with our members. “WE ARE ALWAYS LOOKING FOR OPPORTUNITIES to add better products and services, as well as more branches, to better serve our members,” Smith says. “We love participating in local festivals and programs like the Berkley Street Art Festival and the Berkley Library Summer Reading program.” Berkley’s friendly residents and business owners make this community a great place to do business,” Powell says. ![]() “Our staff has enjoyed serving the Berkley community since 2007. Tamara Powell, Berkley branch manager, serves as treasurer for the Berkley Chamber of Commerce – just one of the ways Vibe Credit Union takes community involvement to the next level. THE BERKLEY BRANCH, LOCATED AT 3082 COOLIDGE HWY., is one of Vibe’s busiestīranches. Through longstanding relationships with charities and a commitment to being active in branch communities, Vibe Credit Union is constantly working to be the best for its members and its employees. Because our employees have lost loved ones to pancreatic cancer, we enjoy holding fundraisers throughout the year to support PanCAN.” “We have been a top fundraiser for PanCAN PurpleStride fundraiser for many years. We donate ten dollars for every member referral, and our staff has volunteered in their kitchen and on their food trucks,” Smith says. ![]() “We have been supporting the Bed & Bread Club since the 1980s when we welcomed them as a partner. There are two organizations they consider “Charities of Choice,” which receive ongoing contributions: The Salvation Army’s Bed & Bread Club and the Pancreatic Cancer Action Network (PanCAN). The charitable contributions of Vibe Credit Union extend past local branch involvement, too. “We support over 100 local organizations each year and we offer financial education classes at local high schools.” “We want to give back to the communities we serve,” Smith says. Linda Smith, Marketing Manager, explains Vibe’s commitment to the community. “We are in business to improve the financial lives of people in our communities.”Ĭommunity involvement is common at all 16 Vibe Credit Union branches and is essential to the company’s philosophy. “WE ARE A NOT-FOR-PROFIT FINANCIAL INSTITUTION, and we invest our profits back into our membership to provide convenient technology, better rates on loans and deposits, and more locations,” McMorris says. Allan McMorris, President, explains the philosophy behind the company. While most credit unions are run by members and qualify as non-profits, Vibe takes it a step further in caring for its members and the communities it serves. People don’t usually think of “charitable” and “altruistic” as adjectives to describe their banking establishments, but Vibe Credit Union isn’t your typical financial institution. Story By Ingrid Sjostrand | Photos By David McNair ![]()
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